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Branding: Consistency is Key
By: Samantha Scott, APR Grand Poobah / Owner I’ll admit it. I’m a bit of a “consistency stickler.” It doesn’t matter if it’s in the tone of writing used on a website or in PMS colors, I can’t help but...
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Alert Today. Alive Tomorrow.
By: Samantha Scott, APR Grand Poobah / Owner If you live in Southwest Florida (aka Fort Myers, Cape Coral, Estero, etc.) then you’ve probably seen the Florida Department of Transportation signs...
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Social Fresh – Part 1
Last week I ventured up to Tampa, FL for a social media conference called Social Fresh (see Twitter @sofresh) for info on this and other events they are coordinating around the country.). Stoked to get...
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Social Fresh – Part 2
Here’s the second set of notes from our recent trip to Tampa for Social Fresh (@sofresh). These are lessons from GM’s Chris Barger (@cbarger) as he discussed how the automotive giant used social media...
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Social Fresh – Part 3
This is the third and final posting of notes from the SoFresh Conference in Tampa last month. This information is from Cassandra Jeyaram, PhD. with IHG and Maggie Fox of the Social Media Group. While...
View ArticleSocial Media Metrics
Social media is about engagement and relationships, but often times as marketers and businesses using these tools it comes down to the metrics. How can we quantify the time spent on tweets and posts?...
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Failure to plan is planning to fail – Lessons on Strategic Communication...
This is part 3 of our 3 part series covering lessons learned and tips gathered at the recent FPRA Annual Conference. Failure to plan is planning to fail. Peter Hollister, APR, Fellow PRSA, CPRC of...
View ArticleGoogle+… A big PLUS, for all of us
By now you probably know that there’s a new social network in town, and it’s not going away any time soon. Google+ has been hyped throughout the blogosphere as “the next big social network”. Some have...
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Branding for SEO: Building Brands with Online Competition in Mind
By: Alex Fernandez Internet Marketing Specialist One of the most fundamental marketing lessons I took away from my days at Florida Gulf Coast University with Dr. Ludmilla Wells, was this principle:...
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